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marketing strategy Ag-Chem actively supports and services distribution networks on an exclusive basis. Marketing is aimed at supplying well-researched products to specific markets with a strong technical support back up. South African client base Ag-Chem's own branded products are marketed locally, exclusively to a well-trained range of dealerships covering all the geographical regions throughout South Africa. This enables progressive below-the-line marketing directly to the agent. Exclusivity creates a positive environment for dealers to take ownership of products, assisted by a marketing team providing a comprehensive back-up service, which includes product training and maximum market visibility. Ag-Chem's unique and versatile manufacturing facility enables the company to toll formulate products for a range of chemical distributors. This client base includes local as well as international companies in agriculture and related fields of business. International marketing Although a relatively young concern, Ag-Chem's products are already established in Africa, Europe, the Middle East and South America. Ag-Chem has close ties with leading multi-national companies and markets products abroad through joint ventures. The company is committed to excellent service to a range of markets, including assistance in obtaining local registrations, marketing and training. | ◄◄ homepage | ◄ profile introduction | ▼ download PDF for printing | |
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